Venue stages a comeback

Lafayette (Ind.) Journal & Courier (08.23.2015)

Online version | Print PDF | June 2016 follow-up

Lafayette Theater print PDF

Lafayette Theater print PDF

On my third day as a reporter in Lafayette, I met with two entrepreneurs who had recently assumed management at Lafayette Theater, a cornerstone downtown venue. They told me their plans to lift the national profile of what has long been an underrated and, at times, beleaguered music scene in a town known for engineering and agriculture. What they related to me in that initial meeting felt like a story, but I didn’t know the town well enough to write anything about it immediately.

Six months later, I did. The entrepreneurs were bringing in major musicians, and through historical research, interviews and casual conversations, I contextualized their aim to boost the arts economy and become a regional draw.

Almost a year later, the managers told me the theater had hit a rough patch. Several concerts didn’t sell tickets as they’d thought, and the two scrambled to put together short-term solutions to keep the doors open and book a strong fall slate. That prompted this in-depth follow-up: “After some bumps, Lafayette Theater looks to future.”